Manage product life cycle effectively to optimize overall value through detailed analyses of industry trends and market research; Continuously identify opportunities for range extension within existing categories by analyzing and leveraging market trends;

Create detailed briefs for identified new product opportunities and ensure optimal and efficient development throughclose interaction with the R&D and the production team; Ensure optimal utilization of R&D budget; Compliance management through close interaction with the various certification authorities like Organic, Non-GMO, SQF, ISO etc.;

Identify opportunities for inorganic growth in proximate categories where the brand can be leveraged and expanded.

Ensure appropriate product innovation;

Create new brands where necessary to develop businesses in new and emerging categories; Develop all forms of brand communication with adequate emphasis on digital and traditional media;

Ensure appropriate communication mix leading to increase in brand salience; Develop detailed briefs for various communication tools like television commercials, social media, outdoor advertising.

Please mail resumes to Quikfoods, Inc, 3 Kellogg Ct, Edison, NJ 08817